Course curriculum

  • 1

    Study Pack

    • Welcome to Marketing Processes and Planning

    • BH402 Marketing Processes and Planning Study Pack (Download)

    • BH402MarketingProcessesAndPlanningAssignmentBrief2021

    • BH402MarketingProcessesAndPlanningDeclarationForm2021

    • BH402MarketingProcesses_PlanningCourseOutline2021Updated

    • BH402MarketingProcessesAndPlanningSchemeofWork2021

    • Marketing Processes and Planning Lecture Slides

    • BH402MarketingProcessesAndPlanningTutorialPowerPointFirstSession2021

    • BH402MarketingProcessesAndPlanningTutorialPowerPointSecondSession2021

    • BH402MarketingProcessesAndPlanningTutorialPowerPointThirdSession2021
  • 2

    BTEC Core Text BooK

    • Marketing Processes and Planning Core Text Book (Download)

    • BTEC Core Textbook - Marketing Processes and Planning Part 1

    • BTEC Core Textbook - Marketing Processes and Planning Part 2

    • BTEC Core Textbook - Marketing Processes and Planning Part 3

    • BTEC Core Textbook - Marketing Processes and Planning Part 4

    • BTEC Core Textbook - Marketing Processes and Planning Part 5

    • BTEC Core Textbook - Marketing Processes and Planning Part 6

    • BTEC Core Textbook - Marketing Processes and Planning Part 7

    • BTEC Core Textbook - Marketing Processes and Planning Part 8
  • 3

    Reading Materials

    • Marketing Processes and Planning Reading Materials (Download)

    • 1 Marketing - Creating and Capturing Customer Value (Online Resources) 2018

    • 2 What Does A Marketing Department Do (Online Learning)

    • 3 The Role of Marketing (Online Learning)

    • 4 Understanding the Marketing Process (Online Resources)

    • 5 Consumer Evaluations on Brand Extensions - B2B Brands Extended Into B2C Markets (Online Learning)

    • 6 Developing Products and Managing Product Portfolios (Online Resources)

    • 7 Pricing - Understanding and Capturing Customer Value (Online Resources)

    • 8 Places - Channels of Distribution (Online Resources)

    • 9 Advertising and Public Relations (Online Resources) 2020

    • 10 Marketing and the 7Ps - A Brief Summary of Marketing and How It Work (Online Learning)

    • 11 The Marketing of Services (Online Resources)

    • 12 Creating Competitive Advantage (Online Resources)

    • 13 Marketing Planning and Forecasting Sales Potential (Online Resources)

    • 14 Measuring the Effectiveness of Marketing Planning (Online Resources)

    • 15 Entering the South Korean Market - A Marketing Planning Process Model for Marketers Based in Overseas Companies (Online Resources)

    • 16 Introduction to Media Plan (Online Resources)

    • 17 Sample Media Plan Presentation (Online Resources)
  • 4

    Video Resources

    • Marketing Processes and Planning Video Resources

    • LO1: Explain the role of marketing and how it interrelates with other functional units of an organisation

    • LO2: Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives

    • LO3: Develop and evaluate a basic marketing plan

    • LO4:Develop a media plan to support a marketing campaign for an organisation.

    • BH402 LO1 Guiding Video

    • BH402 LO2 Guiding Video

    • BH402 LO3 Guiding Video

    • BH402 LO4 Guiding Video

    • Pearson BTEC x School of Marketing Webinar Session One - Marketing Principles

    • Pearson BTEC x School of Marketing Webinar Session 2 - Digital Marketing & Marketing Communications

    • Pearson BTEC x School of Marketing Webinar Session Three - Branding Products and Services
  • 5

    Quiz

    • BH402 Quiz