Aston Institute

Marketing Insights and Analytics Reading Materials (Download)

1 Types of Consumer Buying Behaviour (Online Learning)

2 Four Views fo Consumer Decision Making (Online Learning)

3 The Buyer Decision Process (Online Learning)

4 How Do We Decide Among Alternatives (Online Learning)

5 Organisational Buying Behaviour (Online Learning)

6 B2B and B2C Research Spot-the-Difference (Online Learning)

7 Marketing Research (Online Learning)

8 Psychological Factors Influcing the Buying Decision Process (Online Learning)

9 Characteristics Affecting Consumer Behavior (Online Learning)

10 Types of Buying Decision Behavior (Online Learning)

11The Impact of Social Media and Consumer-to-consumer (C2C) Communication (Online Learning)

12 Personal Influence and the Opinion Leadership Process (Online Learning)

13 Industrial Buyer Behaviour (Online Learning)

Marketing Insights and Analytics Video Resources

LO1: Investigate characteristics and influences on consumer decision-making processes in different organisational contexts

LO2: Apply techniques to enhance the customer experience and develop customer relationships for marketing purposes

LO3: Evaluate measures and metrics that seek to improve customer experience for a range of products and services

LO4: Devise measures and metrics to improve customer experience within a given organisational context.

BH533 LO1 Guiding Video

BH533 LO2 Guiding Video

BH533 LO3 Guiding Video

BH533 LO4 Guiding Video

BH533 Quiz