Aston Institute

Marketing Essentials Reading Materials (Download)

1 Marketing - Creating and Capturing Customer Value (Online Resources) 2018

2 What Does A Marketing Department Do (Online Learning)

3 The Role of Marketing (Online Learning)

4 Understanding the Marketing Process (Online Resources)

5 Consumer Evaluations on Brand Extensions - B2B Brands Extended Into B2C Markets (Online Learning)

6 Developing Products and Managing Product Portfolios (Online Resources)

7 Pricing - Understanding and Capturing Customer Value (Online Resources)-

8 Places - Channels of Distribution (Online Resources)

9 Advertising and Public Relations (Online Resources) 2020

10 Marketing and the 7Ps - A Brief Summary of Marketing and How It Work (Online Learning)

11 The Marketing of Services (Online Resources)

12 Creating Competitive Advantage (Online Resources) combine

13 Marketing Planning and Forecasting Sales Potential (Online Resources)

14 Measuring the Effectiveness of Marketing Planning (Online Resources)

15 Entering the South Korean Market - A Marketing Planning Process Model for Marketers Based in Overseas Companies (Online Resources)

Marketing Essentials Video Resources

LO1: Explain the role of marketing and how it interrelates with other functional units of an organisation

LO2: Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives

LO3: Develop and evaluate a basic marketing plan

P1 and P2

P3

P4

HB402 Quiz