Course curriculum

  • 1

    Study Pack

    • Welcome to Consumer Behavior and Insight

    • HB537 Consumer Behavior and Insight Study Pack (Download)

    • HB537ConsumerBehaviorandInsightAssignment2019

    • HB537ConsumerBehaviorandInsightCourseOutline2020

    • HB537ConsumerBehaviorandInsightSchemeofWork2017(OnlineLearning)

    • HB537ConsumerBehaviorandInsightSubmissionDeclarationForm2019

    • Consumer Behavior and Insight Lecture Slides (Download)

    • 1st Session - HB537

    • 2nd Session - HB537

    • 3rd Session - HB537
  • 2

    Reading Materials

    • Marketing Insights and Analytics Reading Materials (Download)

    • 1 Types of Consumer Buying Behaviour (Online Learning)

    • 2 Four Views fo Consumer Decision Making (Online Learning)

    • 3 The Buyer Decision Process (Online Learning)

    • 4 How Do We Decide Among Alternatives (Online Learning)

    • 5 Organisational Buying Behaviour (Online Learning)

    • 6 B2B and B2C Research Spot-the-Difference (Online Learning)

    • 7 Marketing Research (Online Learning)

    • 8 Psychological Factors Influcing the Buying Decision Process (Online Learning)

    • 9 Characteristics Affecting Consumer Behavior (Online Learning)

    • 10 Types of Buying Decision Behavior (Online Learning)

    • 11The Impact of Social Media and Consumer-to-consumer (C2C) Communication (Online Learning)

    • 13 Industrial Buyer Behaviour (Online Learning)

    • 12 Personal Influence and the Opinion Leadership Process (Online Learning)
  • 3

    Video Resources

    • Marketing Insights and Analytics Video Resources

    • LO1: The Consumer Path to Purchase: What Has Changed?

    • LO2: How to Research the Path to Customer Purchase – Whiteboard Friday

    • LO3: How To Use Facebook’s Audience Insights Tool & Targeting To Get The Most From Your Facebook Ads

    • P1 and P2

    • P3 and P4

    • P5
  • 4

    Quiz

    • BH409 Quiz